The business landscape is fast changing, and companies need to be able make informed decisions based on the data. Tools for business analytics like predictive modeling and forecasting help organizations identify opportunities for growth, increase operational efficiency and much more.

Business analytics is a discipline that is focused on the analysis and interpretation of current and historical data to forecast future trends. This can help inform decision-making. It involves the use of tools like predictive modeling, data mining, and forecasting simulations as well as creating data visualizations that present the results of analytical findings in a simple format. Business analysts also utilize strong communication skills to effectively communicate their results and findings to employees and managers.

A report for 2020 by NewVantage Partners found that a company’s ability in implementing business-analytics techniques was the most crucial factor in their success and future competitiveness. However, a lot of businesses are still unsure of how to look at this now use the methods based on data to boost efficiency of their businesses and increase their profit margins.

Business analytics professionals are able to assist businesses in streamlining operations and improve their processes by identifying bottlenecks and inefficiencies. They can also use data-driven insights for marketing strategies that increase sales.

If you choose to take a class in business analytics online, you’ll be armed with the tools needed to become a leader who is driven by data. This online course will show how to extract, analyze, and present data through interactive classes, real-world projects and case studies. You will also learn to utilize important tools like Tableau, Python, SQL as well as other crucial tools. You’ll connect with Harvard faculty and fellow students throughout the course via live classes in virtual office hours, as well as networking events that take place between and after your studies.